L.A.-based New Films International has acquired the film's distribution rights and plans to show "Chain Letter" on 400 screens in seven top markets the first weekend of August, then roll it out to other cities if it does as well as expected.
"It's moving like a train," Taylor says of marketing efforts to create a buzz for the film that stars Nikki Reed, who has a lead role in the next Twilight film, "Eclipse," debuting in June.
Ron Gell, chief content officer for New Films, says "Chain Letter" will be a "breakout film for Deon and a breakout film, period," with potential for sequels in the same way that horror classic "Saw" spawned a movie franchise.
"Chain Letter" is "amazingly directed. Deon really stepped up and did a knockout job," says Gell, whose company recently moved into the domestic film business after 30 years as an international distributor.
"This (film) started with everybody in Hollywood slamming the door on me and saying, no, they wouldn't (release) it theatrically," he says. "But you deal with it, stand up and ask more people."
To read the full article, go to: The Sacramento Bee
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