I didn't love IMAX as I blogged before here. But still, I am not shocked at this news....
According to The Numbers:
“As expected, The Twilight Saga: Eclipse had a huge opening on IMAX; in fact, it set a record, pulling in $1 million during midnight screenings alone. This broke the previous record of $950,000 held by Transformers: Revenge of the Fallen. Over the six days, the film made $9 million on 193 IMAX screens domestically, while it added $235,000 on just 11 IMAX screens internationally.
Also announced this week were the results of IMAX’s second quarter at the box office, and they were impressive. From April to June, IMAX pulled in $115.0 million, which is a 37% increase from the same time last year. It goes without saying that this is much stronger than the industry at large. Over the first six months, IMAX has generated $347.2 million in ticket sales, more than triple last year’s pace.”